About me!

Alana Zucca is a Bay Area–born artist, designer, and curator whose work lives in the spaces between intuition and structure, rebellion and tenderness. Raised amid San Francisco’s countercultural hum, her creative ethos has always been grounded in curiosity, care, and the courage to experiment.

In 2025, Alana branched out and founded AZAZ Studio — a hybrid creative practice that bridges art-making, exhibition design, and graphic design. The studio grew out of years spent moving between galleries, museums, classrooms, and bookshops, designing experiences that invite audiences to engage rather than merely view.

Her background spans exhibition design, curation, branding, and publication design, with experience working on projects that celebrate independent voices and community-centered art spaces. She’s collaborated with local cultural organizations, artists, and small businesses, creating everything from immersive installations to tactile printed matter. She is currently working on her M.A. in History of Art with Curation from the renowned arts program at Birkbeck, University of London.

At its heart, AZAZ Studio is more than a design service — it’s a living practice. Every project is treated as a conversation, a collaboration, and an act of care. Alana believes in design as spellwork and art as devotion — that good design doesn’t just look beautiful; it transforms how we see, connect, and remember.